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Random Articles
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Idea of the Day: Cover we... I admit it…I’m a blanket thief! I don’t mean to be…but inevitably...
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Idea of the Day: 1-800-We... You’ve heard of 1-800-Got-Junk, right? There’s a brilliant story to...
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Idea of the Day: Faster i... It’s not that I’m in a hurry, but I can’t help but notice how long...

Idea of the Day: Sort your network...

As an entrepreneur and Connector with Boston World Partnerships my network expands at a pretty rapid pace.  That’s a cool thing, as I love bringing people together in mutually beneficial ways. Obviously this advantageous to me as well, since it is a lot easier to get introduced to key collaborators. LinkedIn is my main portal for network aggregation, but there’s something missing from their approach. The...
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Idea of the Day: Tic-tac-toast (play with your foo...

Other than the kid in “Close Encounters of the Third Kind” (you know, the one who made Devil’s Tower from mashed potatoes) we’re usually told not to play with our food. Bah! Why not turn breakfast into a game? If bread-makers created grid lines in their loaves (with cinnamon, maybe?) then we’d have a perfect tic-tac-toe grid on our toast. Fill in the spaces with jelly X’s or O’s...
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Idea of the Day: Bottle cap instruments (”Sn...

Here’s a picture of a Snapple cap. You know them, they make the juices and iced teas “made from the best stuff on Earth.” Snapple has a cute gimmick going on with their caps. On the bottom of each one is a “Real Fact” such as ‘More turkeys are raised in California than in any other state in the United States.’ Hmm. The other thing about their caps is the standard safety button...
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Idea of the Day: Currency sponsorships...

Here’s one for you: try to name all of the stadiums and venues that carry the names of their corporate sponsor. Good luck! In the Boston area alone we have the Dunkin Donuts Center, Comcast Center, TD Banknorth Garden (or whatever they are calling it this year), the DCU Center, Gillette Stadium…see my point? Corporate sponsorship is everywhere. So why not put those logos on money? Yeah, that’s right…I’m...
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Get your company on Twitter. Now....

Twitter is currently ranked as the 12th most popular U.S. website. International results are comparable. I’m not going to begin a conversation about “what” Twitter is or “How to use it” right now. If you want that kind of information, watch for the Free Marketing Made Easy kit coming soon. Instead, I’m just telling you to get your business on Twitter. Now. Why? Because I want to know...
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Idea of the Day: Location-based dating application...

If you’ve used something like Google Maps, you are aware that there are different kinds of web-based applications that give us information based on location. Another good example is one of the Twitter applications I use for my iPhone; if I click the ‘nearby’ option I can see what everybody around me (say from my town of Hopedale) is Tweeting. I can imagine Match.com building an application based on...
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Idea of the Day: Justice chickens...

It’s electric blanket season, which means I climb into a pre-heated, cozy nest each night. Commenting on that earlier this week, my wife said something to the effect of “Just us chickens.” I’m still not sure what that mean (I think she was half asleep) but I heard it as “Justice chickens.” Which makes me think of the Justice League…you know, the one with Superman, Wonder Woman,...
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Idea of the Day: More than a drop...

This is a Poland Spring 8oz bottle of water (the kind you get on planes for free). It is the smallest product that Poland Springs offers. Here is a CapriSun 6oz pouch. 27 varieties (flavors) of CapriSun are available in this one-size-fits-all package. What’s the difference? The packaging style, yes. But more importantly, it’s the packaging size. The water bottle is over 30% larger. In real terms, I can put...
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Idea of the Day: Sell me your frequent flyer miles...

My buddy Joe was in Finland last week. Before that he was in Boston. Next week it will be Washington D.C. Yep, Joe travels a lot. So when he finally gets around to taking a family vacation he’ll have tons of airline miles saved up and will go anywhere he wants for free, right? No so fast. With fewer flights available now Joe has to take what he can get. Sometimes it’s U.S. Air, other times it’s United....
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Idea of the Day: Smart carafe...

Maybe I have a skewed perspective on this, since I practically make a living by networking at coffee shops. Still… It’s all too often that I receive my coffee from the counter, go to the condiment station to add cream and sugar, only to find…no cream. Or milk. Just skim. Empty, empty, empty. So I can wait until somebody can refill the half & half vessel, or just deal. Mostly I just deal. Hey,...
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