A while ago Seth Godin wrote a blog titled “They Don’t Care, They Don’t Have To” in which he rails about poor customer service and lack of corporate accountability.
I’d like them (ie: businesses) to have to care.
So I think I’ll start a website called CUSTOMERSCARE.ORG (as of right now that url is available, which should tell you something). This will be an ultra simple to use website based on one straightforward premise: rating a company’s dedication to customer service.
How would this be useful? Let’s say for example, that such a site existed and I had been able to review Go Daddy’s ranking before I chose to move my site over to their hosting service. Chances are that I would have found out ahead of time that both their interface and customer service are atrocious, and I would have chosen a provider who had higher customer service ranking. To me this matters. A lot. Because I care. And as such, I’m willing to pay more to companies who will take care of me.
One interesting byproduct of this would be the ability to compare subjective data (ie: our feelings about a company’s customer service) with objective data about their current sales and position in the market. Does your voice matter? Maybe, maybe not. But we should at least have a platform to voice our concerns, and pressure companies into paying attention to their customers, don’t you think?
AfriGadget
Kiva