How do you create messages that stick?...

This post corresponds to the Free Marketing Made Easy Audio Blog 2 which you can listen to here. Can you tell me why some marketing ideas survive (and thrive) while others die? If not, you’re probably wasting time and money with your marketing. Instead, you should read the brilliant book Made to Stick. Here’s my Cliff’s Notes summary of it. Made to Stick reveals Six Principles of messages that work: Simplicity:...

Don't forget "About Us" on your web...

This post corresponds to Free Marketing Made Easy Audio Blog 1 which you can listen to here. Most websites have a default page called “About Us.” Does yours? It should. Why? Because, as Chip and Dan Heath explain in their brilliant book Made to Stick, we must never fall into the trap of The Curse of Knowledge. I have added a separate post explaining that concept in greater detail, but to boil it down it basically...