False Scarcity is a Turn-Off...

Here’s a good marketing tip for you: Scarcity creates demand. Here’s a bad marketing tip for you: Scarcity creates demand. What’s the difference? I think it comes down to your intention, and how you use scarcity. Stay with me here for a second, and let me take one step back, in order for us to take two steps forward ok? I recently joined The Third Tribe, a community which promotes “Internet Marketing Strategies...

Connecting to Your Facebook Page: "Request fo...

I’ve been seeing this error quite a bit recently, and finally figured out how to solve it: If you receive this error, try switching from Firefox to Safari or Internet Explorer It first appeared when I was registering for Gist, a free application that imports and manages information about all of your contacts. I couldn’t get their system to connect to Facebook, even though it was working fine with my Gmail,...

No phone number? No sale. Get a virtual help desk ...

What’s wrong with this picture? Geesh, they say they are the “fastest growing affiliate network in the U.S.” and they’ve got this great review from Inc. Magazine. I need an affiliate service provider for Free Marketing Made Easy, so I should sign right up for their service, right? Well, maybe. But first I have a question. I’m just going to give them a quick call and….oh, wait a second....

Time-triggered customer service...

I’m in the process of developing an Internet Marketing program for entrepreneurs. (That’s not the subject of this post, but you can find out more about it here if you are interested). While doing so I’ve done a ton of research on different tools, techniques, etc. Some of this stuff take quite a while to figure out! One of the most common metrics for measuring the effectiveness of our websites is “time...