I’m in the process of developing an Internet Marketing program for entrepreneurs. (That’s not the subject of this post, but you can find out more about it here if you are interested). While doing so I’ve done a ton of research on different tools, techniques, etc. Some of this stuff take quite a while to figure out!
One of the most common metrics for measuring the effectiveness of our websites is “time on site.” This translates to “how long do visitors stay on your site? Where do they go?” etc. Sometimes it takes (what seems like) an awfully long time for me to figure things out.
For example, I’ve just now been through Affiliate Marketing sites for what must be the 6th time. I finally landed on a page that makes sense, and I’ve been reading through it for about 10 minutes. In Internet Marketing terms, 10 minutes is an eternity. So if the company I am visiting could know in real-time how long I’ve been there, they would be able to make a good bet that I am an interested customer. From there, they could launch one of those “Instant Messenger Customer Service” applications and see if I need help.
I’ve never seen this before but it makes a ton of sense to me. Would you find this kind of application helpful or invasive? Is it the next great customer service tool, or does it feel too invasive for you to know that people are tracking you online (they are doing it anyway…)?
AfriGadget
Kiva