Confessions of an Internet Marketer – Part 1...

“Build Your List. Change the World. Repeat.” I wish I had come up with that headline.  I really, really do. But it doesn’t belong to me. It is from my friends Sam and Steve at Thought Lead, an evolutionary marketing consultancy. “What is Evolutionary Marketing?” you might ask. Well, for the comprehensive answer you should go to their website, download their free ebook and read it carefully....

Cool Tools: Screen Capture Software...

I often need to take pictures of stuff that’s on my computer screen, so I can share the illustration in blog posts, put it into an ebook or manual, send clarification to my web programmer, etc. If you do any of your own marketing, you may need to do this sort of thing too. So here are two tools that will help you: 1. The Freebie: Capture Me is a free application for Mac. It is extremely easy to use, requiring a...

Generating Publicity: Will The Media Be Interested...

This is a guest post by Todd Brabender, President of Spread The News Public Relations, Inc. When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products...

Help! I'm New to Internet Marketing (aka: who...

So you want to be more visible online? Cool. It’s not actually that hard, but it does help to know what you are getting into. Think of Internet Marketing like driving from Boston to Santa Fe. You’d want a map or gps, right? With that in mind, let’s take a broad look at the landscape. How do you get there from here? 1. Let’s start with a simple formula: What are your customer’s informational...

Oops. An unfortunate Social Media lesson....

Many (if not most) of my readers are fairly new to Social Media; things like blogs, Twitter, Facebook, etc. So I approach these topics at a basic level and try to offer simple, memorable tips. Here’s one from my Twitter presentation: If you are new to Twitter or any other form of social media go ahead and start. Just be sure that you don’t say anything that you wouldn’t want everybody in the world to know. Unfortunately,...

Idea of the Day: More LinkedIn Improvements...

Here’s why LinkedIn should have auto-detection software like Digg, which keeps people from posting the same article multiple times: Since I am so focused on Internet Marketing right now (about to launch Free Marketing Made Easy) I have become more aware than ever before about some smart techniques for smart blogging and community building. Consequently, I spend a lot of time reviewing blogs and participating in...

Sign-up tips: Are you a dominatrix or a marketer?...

"You shall do my bidding!" Ok, I admit that’s an edgy headline. But it is important that I bring your attention to a small detail that can make a big difference. Hopefully you have already installed a sign-up box on your website, and have constructed it so it is both inviting and compelling. See that example on the right?  That’s neither inviting nor compelling.  Here is what I would do to fix...

"Lowly NBA Team's Desperate Promotion&qu...

Here’s some startling advice for you: if your sales are low, don’t wrestle a bear. That’s not a euphemism, I mean it literally; don’t try to replicate Jackie Moon’s stunt. Here’s Will Ferrell from his 2008 movie “Semi Pro” for more: You’d figure this would be too obvious to even comment on in the real world, right? But like a page from a bad novel, the New Jersey...