Here’s some startling advice for you: if your sales are low, don’t wrestle a bear.
That’s not a euphemism, I mean it literally; don’t try to replicate Jackie Moon’s stunt. Here’s Will Ferrell from his 2008 movie “Semi Pro” for more:
You’d figure this would be too obvious to even comment on in the real world, right? But like a page from a bad novel, the New Jersey Nets (an NBA team) are heading in that same direction. The evidence comes from today’s Yahoo headline “Lowly NBA Team’s Desperate Promotion.”
So what are the 6-53 Nets doing to try to sell tickets? (Yes, that’s six wins and fity-three losses. Ouch). Here it is, straight from the source:
First, they gave away tickets to unemployed workers, and also gave them career advice. Then, if you bought a 10-game ticket plan you got a jersey that featured not just a Net, but also an opposing player.
This Friday, the Nets will unleash another in their long line of minor league-esque promos:
Their latest promotion will be unveiled Friday, when the Nets play the Orlando Magic. New Jersey residents 18 or older who attend the game will get a coupon that they can redeem at a Roni Deutch Tax Center to get their state income tax done free.
Seriously? Maybe I was wrong. Maybe they should have a player wrestle a bear. But in our case let’s stick with the philosophy that even good marketing won’t fix a poor product.
AfriGadget
Kiva