What's your "breakthrough" message?...

I heard a fascinating question at a recent Meetup* event celebrating Seth Godin’s newest book, Linchpin. During a conversation about information overload and what marketers can do to get their message through, one of the participants asked me: “How do you break through the clutter and get someone to BUY your program.” She wasn’t talking about Free Marketing Made Easy in particular – rather...

When a free online calendar is actually a marketin...

Reaching out to a new colleague today (@coachlaura – a social media trainer) I discovered a very cool, free new cool. Tungle.me is a free, simple to use but powerful online calendar system. Why would I call it a marketing tool? Because you can embed it into your website and let clients book time with you at their own convenience. This would be beneficial if you are: A landscaper, paver, roofer or any other kind...

Idea of the Day: Blog Follower software...

As part of the Free Marketing Made Easy course on Internet Marketing for entrepreneurs, I often speak about the importance of engaging in online conversation by following and commenting on other people’s blogs. This strategy pays off in increased traffic to your website, but it’s also a manual process to search for relevant blogs that are both appropriate to comment on, and widely read by the kind of visitors...