Summary:
I am all about finding the right ideas, discovering opportunities and implementing development plans that help entrepreneurial companies transform their differentiators into positive, lasting relationships. A proven, real-life parallel entrepreneur, my collaborative talents in marketing, sales and businesses development turn good concepts into great processes, products and services.
Core strengths:
- Market Research & Opportunity Assessment
- Content Marketing
- Brand development
- Website design & implementation
- Competitive analysis and positioning
- B2B & B2C
- Search Engine Optimization
- Site optimization & conversion
- Lead Generation
- Out-of-the-box thinking
- Social media outreach including blogs, enewsletters, podcasts, teleclasses, webinars
Marketing
- Created Free Marketing Made Easy, a program that takes the mystery and pain out of online marketing by helping small business owners understand why and most importantly how to use the best and most cost effective internet tools.
- Developed Sustainable Energy’s brand, built corporate identity, architected second generation website, created a family of comprehensive case studies, white papers and capabilities reports.
- Launched two new user-driven technology product categories, directly promoted through trainings, customer visits and trade shows.
- Pioneered an industry exclusive lead generation program that extended Conformity’s advertiser base and increased repeat advertising, margins and renewals.
- Created lucrative trade show promotion, reached 100% sell-through.
- Closed 30% of media sales through collaboration with advertising agencies.
- Designed B2C marketing and public relations campaigns based on demographic segmentation: included placements in print and electronic platforms plus television coverage.
Sales
- Exceeded 100%+ sales goal for twenty-two consecutive periods (total media sales averaged $650k annually).
- Generated over $200k in startup revenue.
- Increased end user sales of computer networking hardware by managing client relationships at senior levels in multiple industries including utilities, retail, financial and high technology.
- Prospected for leads, initiated contact via cold calling and profiled to measure opportunity, generated proposals, established sales forecasts and closed sales. Followed up with ROI analysis and account management.
- Products included print and online advertising solutions, telecommunications equipment and health services.
Business Development
- Researched regional and national energy efficiency markets to determine positioning: defined client’s unique value proposition, competitive differentiators, strategic vision and short-term priorities.
- Reviewed existing revenue streams for Sustainable Energy Solutions, identified and proposed adjunct services to advance credibility, extend the brand, generate leads and increase profit.
- Formulated a strategy to distinguish Conformity Magazine’s heritage platform, increase readership and improve brand loyalty via specialization and segmentation.
- Expanded market share by originating new strategic partnerships (including cabling contractors and retail telecommunications providers) in non-traditional markets. Quarterly revenue exceeded $1 million.
- Self-financed, planned and established Clear SelfCare around the first Ocean Floatroom imported to United States. Hired and managed staff of twenty.
- Built referral business to 40% of total sales by establishing professional networking affiliations with regional businesses, health care providers and practitioners.
- Grew the market for floatation by collaborating in the launch of another independent Float Center in Burlington, MA, thus improving access to and awareness of such services.
- Championed 3Com’s Digital Home strategy for emerging technologies both internally and externally, building consensus and awareness.
- Originated a positioning analysis of 3Com’s SOHO products based on channel, price/performance and competitive benefits. Recommended portfolio changes based on findings.
Professional Experience
A comprehensive ‘how-to’ guide for online marketing, covering essential low-cost and free internet platforms like Twitter, FaceBook, YouTube, WordPress and more.
International Regulatory Compliance publication serving 20,000 Electromagnetic Compliance, design and test engineers.
Global Energy Efficiency firm delivering cost reduction through metering, co-generation, energy accounting and advanced renewable energy technologies.
- Founder, Clear SelfCare Milford, MA 2003-2007
Wellness center promoting physical, emotional, cognitive and spiritual growth.
- National Accounts & Business Development Manager 3Com Corporation, Marlborough, MA 1999-2003
Global provider of enterprise, small business and consumer networking solutions. Annual Company Revenue exceeded $5 billion, with over 12,000 employees.
- Sales Development & Inside Sales Representative Cabletron Systems, Rochester, NH 1997-1999
USA-based provider of networking computer equipment, which employed up to 6,600 and ranked #3 worldwide in LAN hardware and software.
Education & Professional Associations
- University of New Hampshire, B.A., Humanities Durham, NH. Graduated Magna Cum Laude.
- InventRight Product Development Course: How to Bring Your Ideas to Market
- Dale Carnegie Sales Advantage Program, Highest Achievement Award
- Sea Change Design Process: transformational design for people and organizations.
- Boston World Partnerships: regional economic public and private development.
- TiE-Boston: global network of social entrepreneurs.
- Entrepreneurship Foundation New England: (EFNE): networking business owners.
- Attended MIT Ignite Clean Energy Kickoff: encouraging Clean Tech entrepreneurship.
- Founded the Travis-Sawyer Fund: community support for a local family.
