Ivana Taylor sums is up very well on her Small Business Trends blog:
1. How people perform correlates to how situations occur to them. Another way to say it is “There’s what happens and what you make it mean.” It’s never what happens that upsets us – it’s how we perceive what happens and how we judge what happens. It’s the conversations we have with ourselves about what that means. For example, let’s say that you’re sitting in a room and someone gets up, leaves the room and slams the door. You might think that they were angry. What happened? They left the room. The door slammed. But what did you make it mean? They were angry. But see, you could be wrong. And that’s where communication and perception breakdowns create a mess that no amount of skilled leadership could solve, unless you know how to manage that.
2. How a situation occurs, arises in language. The best way to understand this concept is with the example from the book of Helen Keller. Helen describes how she thought with her body, how she cried without understanding the emotions behind the tears. Then once she learned to communicate, a whole new world was open to her. The world literally occured differently for her because she could now name and communicate emotions around it.
3. Future-based language transforms how situations occur to people. This principle creates the distinction between simply describing what’s there or creating with generative language; language that generates something new – a new future – a different experience.
- Be Impeccable With Your Word
- Don’t Take Anything Personally
- Don’t Make Assumptions
- Always Do Your Best
Clear Communication is a vital part of my perspective on marketing
My ‘secret sauce’ for marketing is a unique consultative process that:
- Identifies the customer’s reason for buying
- Reinforces your value proposition
- Establishes a clear call to action
- Determines which channel(s) will be the most lucrative
- Illustrates the exact steps to take to accomplish your goals
- Calculates ROI
Some technical know-how is needed, of course, but a lot of my success stems from my ability to listen very carefully. Hearing what is important to people is, I believe, the key to success in every area of life.
AfriGadget
Kiva