Get your company on Twitter. Now....

Twitter is currently ranked as the 12th most popular U.S. website. International results are comparable. I’m not going to begin a conversation about “what” Twitter is or “How to use it” right now. If you want that kind of information, watch for the Free Marketing Made Easy kit coming soon. Instead, I’m just telling you to get your business on Twitter. Now. Why? Because I want to know...

Idea of the Day: How to make TEDx Boston even bett...

The first TEDx Boston event has come and gone, and is certainly worthy of review. If you were there then I’d love to hear your comments. If not, here’s an overview of what the day looked like: From 2-7pm the Fidelity Center for Applied Technology hosted some of Boston’s best and brightest. The highlights included: Smart city and smart transportation planning taking place at the MIT media lab. Reverse mentorship...

11 Fantastic Mentorship Resources for Boston Entre...

Boston is perfect for entrepreneurs. If you want to start a business here you’ll find access to capital, an educated workforce and mentorship to rival anywhere else in the world. Speaking of mentorship, there are so many great resources here that I think a pointer to some of them would be helpful. Each of these serves an important part of the regional business ecosystem. If you need to figure ‘it’...

Flightless birds: is your company one of them?...

Why do flightless birds exist? Or more appropriately asked, perhaps, how do they continue to exist? In many cases, they don’t. From the infamous Dodo to many species of lesser-known earth-bound fowl, the record is clear about one thing: the evolutionary benefits of staying grounded diminished as human beings (and other predators) established dominance. For the most part, flightless birds now owe their existence to...