Idea of the Day: How to make LinkedIn even better...

I loved LinkedIn. In my role of Connector for Boston World Partnerships I find it particularly useful, since I am so frequently creating meaningful connections for colleagues and acquaintances. Still, there’s always room for improvement. Currently, LinkedIn has two great features that aren’t, umm, linked in very well. Here’s feature #1, their job search capability: And here’s feature #2, which...

Don’t charge for eBooks...

I like eBooks (formerly referred to as White Papers and sometimes Case Studies…the lines are beginning to blur). The funny thing is that I rarely read them. Instead, I skim. When I visit your website, find immediate access to your ebook and get highly relevant and informative results just by opening it, you have sold me: I now consider you to be an expert. I don’t really need to read the ebook because I recognize...

Inbound Marketing Primer Part 2: Tools You Can Use...

(Note, this is Inbound Marketing Primer Part 2 of 2. Click here for part 1). Here are some tools you should be implementing in order to increase traffic, extend views and visit time, and convert site visits into leads: 1. “Follow me” widgets: your website should include easily identifiable links to your open communities such as Facebook, Twitter, LinkedIn, etc. 2. “Share This” gadgets that allow you to tell others...

Inbound Marketing Primer part 1: Tips for Building...

One of my clients is working with an Inbound Marketing company called HubSpot. Coincidentally, I participated in sections of their Inbound Marketing University program a couple of weeks ago. While this hardly makes me a social media ‘expert’, I have already discovered some useful things that you might want to know about for your website. As I offer these tips I must acknowledge that I haven’t implemented all of...

“You Say You Want a (Contribution) Revolution…...

Last month I started exploring Social Media Strategy with you via an essay about life beyond predictive analytics & traditional business intelligence. That meta-level look at Social Media Strategy led to the realization that everything we do online is being watched and analyzed. Today I am taking this whole thing a couple of steps further, from macro to micro level analysis. My new essay examines Social Media from...

Beyond Predictive Analytics (aka: Rockwell was rig...

It’s time for a look at Social Media Strategy. Let’s talk about Tweeting, Friending and the whole sha-bang. To begin, I have written an essay that looks at the macro level of internet social media – the who’s who view of “what you are doing is being watched.” It’s insightful, kind of scary and definitely thought provoking. I look at the way relationships are changing based on new platforms, and consider...

Today a super hero is born...

I’m Spiderman! Don’t believe me? Click here to see for yourself. (Warning: this is a shameless plug about my upcoming presentation at the 2009 Niche Magazine Conference).