Idea of the Day: Crowdsourced video for airlines...

I just listened to a Harvard Business Idea Cast comparing the success of Singapore Airlines with the austerity measures put in place by their domestic counterparts. Singapore Air is investing in “human software” (aka, customer service) for their first class and business class customers. The perks include in-flight standing areas, cappuccino and a database that knows just what brand of scotch you want (and...

Idea of the Day: Crowdsourcing happy meals...

This is the Einstein bobblehead doll. My daughter received one in her Happy Meal last week. The toy was apparently promoting the movie “Night at the Museum.” Neither Noah, her friend Katie nor I made that connection at the time. The toy doesn’t do much (after all, it’s a bobblehead) though when you push down the head it locks in place, and can only be unlocked by inserting a card into a special slot. Katie’s...