Don’t charge for eBooks...

I like eBooks (formerly referred to as White Papers and sometimes Case Studies…the lines are beginning to blur). The funny thing is that I rarely read them. Instead, I skim. When I visit your website, find immediate access to your ebook and get highly relevant and informative results just by opening it, you have sold me: I now consider you to be an expert. I don’t really need to read the ebook because I recognize...

Idea of the Day: Holographic ebooks (R2D2 knew thi...

Do you remember that classic scene from the first Star Wars movie (yeah, I know it was actually episode IV) where Luke discovers R2D2’s holographic image of Princess Leia imploring “Help us Obi-Wan Kenobi, you’re our only hope?” I bet that’s not too far off. No, not the Star Wars part…that was a long time ago (in a galaxy far, far away). I’m talking about the hologram. If you...