Idea of the Day: An aggregator to measure demand...

There’s one common mistake that almost every entrepreneur and inventor makes their first time around: we build products or create services then try to generate demand, instead of studying the market and delivering solutions into markets where there is already demand. Google has introduced some tools that can allow us to study market potential before spending a dime. These include: Standard search Keyword search...

The keys to product development...

I just wrote a new essay about product development. Maybe you want to check it out? For geeks like me, who stay up late reading about consumer evolution, this is fascinating stuff. If you’re a bit more casual about it, here are the highlights: The complexities of consumer choice make critical success factors for new products extremely difficult to predict. Nearly 98% of all patents fail to break even. It’s...