“You Say You Want a (Contribution) Revolution…...

Last month I started exploring Social Media Strategy with you via an essay about life beyond predictive analytics & traditional business intelligence. That meta-level look at Social Media Strategy led to the realization that everything we do online is being watched and analyzed. Today I am taking this whole thing a couple of steps further, from macro to micro level analysis. My new essay examines Social Media from...

Beyond Predictive Analytics (aka: Rockwell was rig...

It’s time for a look at Social Media Strategy. Let’s talk about Tweeting, Friending and the whole sha-bang. To begin, I have written an essay that looks at the macro level of internet social media – the who’s who view of “what you are doing is being watched.” It’s insightful, kind of scary and definitely thought provoking. I look at the way relationships are changing based on new platforms, and consider...