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Idea of the Day: how to reduce the use of plastic and cardboard cups

Idea of the Day: how to reduce the use of plastic ...

Check out this headline from a recent Whole Foods press release: Whole Foods took a leadership position by eliminating plastic bags from their stores, and obviously the bet paid off: their customers are happy about the decision and the environment is cleaner as a result. So why haven’t more companies replicated this stance? Here’s one way that it could happen: Starbucks (and/or Dunkin’ Donuts, Peete’s...
Wi-Fi is free at Starbucks (except when you have to pay for it)

Wi-Fi is free at Starbucks (except when you have t...

I was just getting to like Starbucks. Though I consider myself to be somewhat of a thought leader (and I hope that’s not too arrogant) I’m not much of a trendsetter. I guess my motto (when it comes to spending money) could be: “If you want me to buy in, you have to prove it to me. Again and again.” My wife asked me yesterday (as we tried in vain to adjust our sprinkler) why so many products are...